Assesshub’s online psychometric assessment enables you as an employer to profile candidates on the basis of their marketing skills to select the right candidate.
With an online psychometric test of marketing skills as well as a marketing aptitude test, the organization can easily examine if the candidate is a perfect fit for a marketing role.
Here are some typical personality characteristics listed that employers usually seek before hiring their marketing staff.
Self-confidence- Self-confidence is a social-psychological concept that one has the self-assurance in one’s own judgement, abilities and power to think individually which is requisite for a marketing role.
Good influencer– An adept marketer should be good at influencing people. This implies not only being a good orator, but also being a good listener with expertise in earning the trust of people.
Accept responsibility – A marketer must accept complete responsibility for their actions and also as a team player. The qualities of a team player include flexibility, fulfilling commitments and being a problem solver.
Planning and Analytical thinking –Being a good marketer also requires one to be a good planner with the ability to understand complex scenarios systematically.
Visionary– The quality to foresee the bigger picture or think at a macro level, one has to adjust to changing market conditions and use progressive ways of thinking.
Risk Taker- One must take calculated risks and be ready to accept negative feedback gracefully.
Innovative thinking – “Out of the box” thinking is vital for marketing roles as one must have the ability to challenge conventional marketing strategies and make their services or product stand out.
How:
The marketing management skills test is designed to assess the candidate’s marketing skills based on the above traits as well as on the basis of how well attributes such as being goal oriented, ability to take initiatives while managing time efficiently, being able to persevere in tough situations as well as effective interpersonal skills are displayed by the candidate.
An online psychometric test includes a deeper analysis of personality traits which are then mapped with competencies required to succeed in a marketing role. Assesshub’s online psychometric assesssment is equipped to help you zero in on the right candidate.
These would be measured on the basis of the candidate’s communications skills, leadership qualities, motivational skills, negotiation skills, presence of mind, negotiation skills, enthusiasm, and interpretation of percentages, graphs, tables and financial ratios.
Why:
In any business organization, no matter how good your operation is, how innovative your technology is, or how advanced your management techniques are, you cannot achieve success without a robust marketing mechanism in place.
Hiring the right marketing professional is therefore a critical decision and you would want to make doubly sure that the individual selected to do the job is the absolutely right fit for the role.
Assesshub’s online psychometric test for marketing skills will ensure that you hire the candidate with skill sets and competencies tailor made for marketing.
Main advantage:
Assess Hub’s marketing management skills test provides an in-depth analysis of your prospective and current or potential employees’ suitability for a marketing role.
The ability to customize these tests gives you an added advantage to ensure that it suits your industry as well as the level for which you are recruiting.
Key advantages include increased growth in sales, ability to track areas of improvement, increase in revenues, effective planning, budgeting, brand loyalty and improved goodwill by selecting the absolutely right candidate.
