AssessHub is recognised as one of the few eminent online assessment companies with an online assessment software that helps you to test social media skills and shortlist employees having specific traits to succeed in a social media marketing role. Here are some of the typical social media marketing skills which are essential to be a social media professional:
Visual thinking and writing skills
With so many social networks, embracing visuals and multi-media, being able to represent the brand visually is a very important. Whether it’s creating a blog post to be shared on social media or crafting the perfect Tweet, writing is an important social media skill. If the headlines are not captivating audience will not be motivated to click-through.
Statistical Analysis
A social media professional should have a profound understanding of what works, what might work, why it might work, and under what circumstances changes are required in different digital marketing strategies. One should be constantly thinking about data and metrics, tying social outcomes to company outcomes to succeed.
Creativity
A recent study found 21% of social media users would unfollow a brand if the content shared was too repetitive or boring. In order to keep followers engaged one has to constantly come up with new and creative initiatives and campaigns such as Facebook contests, entertaining videos, unusual tweets or brand partnerships.
Embrace New Technology
New social media platforms are constantly emerging. A successful social media professional has to be aware and active on most of them depending what works for them. The key is to spot and embrace emerging social media platforms effectively.
SEO
As search engine optimization and social media marketing become more interweaved, SEO is quickly becoming a must-have social media skill. A social media professional needs to understand keywords, link building and content marketing.
Time Management
Spending time on social media networks like Twitter, Facebook and Instagram can be time consuming. One must be able to manage time efficiently by monitoring social media for trending topics and events, scheduling posts, creating new content to share, engaging with other users and responding to customers.
How:
Asseshub is one of the prominent online assessment companies with an online assessment to test social media marketing skills evaluates a candidate’s understanding of different media platforms, ability to plan and execute social media campaigns, writing skills, and website-management skills, awareness creation and audience engagement.
Our employee testing and selection test includes series of questions through this social media marketing test, thus providing an overall review of their knowledge and expertise. This is also a digital marketing assessment, which also analyses and provides a complete feedback on community management, people skills, leadership quality, and passion for results, that a desired candidate must possess.
Why:
Social Media has increasingly become a crucial platform for an organization to establish leadership, display work environment and handle complaints. So hiring an effective social Media Marketing professional has become imperative.
A recent research published on Search Engine Watch found 53% of users expect brands to respond back to them within an hour on Twitter. Social media moves so quickly that one won’t always have time to discuss before replying. The online assessment enables you to identify potential hires by evaluating working skills and job readiness.
Main advantage:
One can lose out on business if the social media team is unable to interact with customers and resolve their issues. Asseshub’s online aptitude tests through a social media test, helps you select an expert in social media marketing who knows where to find the actual customer, engages people to product/website by making some relevant content viral. Our tests are useful for hiring various job profiles in your organization such as Social media manager, lead generation manager, digital marketing manager and social media manager and are ready to customize the tests according to the available job profiles.
