What:
Jay Bayer at Convince and Convert sums up the importance of internet marketing and promotions very well in his quote: “If content is fire, internet marketing is gasoline”. Even the best of the content in terms of the products and services cannot be sold well, if it is not backed by a great internet promotion campaign. Mari Smith‘s words stress on this point even more, establishing the need to incept a team of talented internet marketing experts in house, which can bring out the products and services of a company in the best light possible. The quote goes like this, “Content is King, but engagement is queen, and the queen rules the house”.
Assesshub’s online examination system for selecting internet marketers is a much needed inclusion into the hiring procedures for companies today. The test has been developed in a very revolutionary way, to mimic the needs of the modern day businesses.
Why:
The modern day penetration of the internet and the resulting trend of web marketing companies and online businesses taking top seed, the role of an internet or email marketer has become of prime importance.
A recent survey convened in US and Canada puts marketing experts and internet promoters at the heart of business activity and forecasting them to earn almost $90 an hour by 2017. In addition, the survey asserts a steady growth in job prospects in the area, expecting the job opportunities to grow by approximately 9 percent per year. This means, if there is a right time to hire an adept internet marketing professional for your business, this is it!
How:
A web marketer is somebody who knows the tricks and trades which are prevalent in the online domain, and at the same time, also has an imaginative approach to enable him or her to churn out some out of the box marketing strategies. The internet marketing skills test is designed innately around this very understanding, which is clear from the coverage of the questions in the testing module. Not only does it quiz the prospective candidate on the technical nuances of internet marketing and search engine promotions, but also covers the softer aspects of the job at hand.
A logical and structured test result structure completes the online marketing skills test, which is aimed to provide an exhaustive break-up of how well a candidate performed in each of the listed skill modules. What this means for the hiring managers is that they are better able to assess the prowess of a candidate and ascertain fully if he or she is best suited for the role within the company.
Main advantage:
AssessHub’s online examination system for internet marketers has been crafted to perfection for the internet businesses of today, and covers all the aspects of an internet marketer’s job including an overall Internet marketing skills test and even an email skills test which are crucial to the operations of a web business. The online test software is powered by a state of the art IT infrastructure, which makes the test easy to conduct. In addition to this, the test results are presented with comprehensive analytical tools, helping the assessing bodies to carefully choose the best candidate suited for the job.
Many companies have also enrolled for AssessHub’s email marketing skills test as a means to gauge the performance and prowess of the team of web marketers in-house. This tells them how their team fares out amongst its competitors and what are the areas of improvement for them.
