“Retail is a customer business. You’re trying to take care of the customer –solve something for the customer. And there’s no way to learn that in the classroom or in the corner office….”
– Erik Nordstrom, President, Nordstrom Direct.
WHAT
Undoubtedly, retail is a mushrooming industry, so we are grappling with serious manpower issues. The industry engages approximately 2 million people and about 40-50 out of 100 shop floor employees who have a direct connect with the customers exit retail chains annually.
The average time spent on a frontline interview is not more than five minutes, which is totally insufficient to check for inherent skills. This leads to high attrition, lack of a customer attitude and focus.
Assesshub’s Online Psychometric Assessment to test Retail management skills plays a key role to help you shortlist the right candidates with necessary competencies such as customer orientation, taking initiative, problem solving skills, perseverance and result orientation skills that make it more likely for the candidate to succeed in a retail management role.
HOW
The Indian market, has till date focused on the higher end of retail management with psychometric tests such as the Myers-Briggs Type Indicator (MBTI), the Sixteen Personality Factor Questionnaire (16 PF), Fundamental Interpersonal Relations Orientation (FIRO B), Thomas Personal Profile Analysis (PPA), understanding behavioral assessments .
Assessments need to be efficient, affordable and simplified. Assesshub’s retail management assessment checks for skills like customer orientation, decision making, team leadership, teamwork orientation, and priority management skills. Even areas as specific as a store manager assessment test or assessing core retail management skills is made easier with this online assessment test.
WHY
Retail in itself is a challenge as customer behavior is not easy to predict or manage, since likes and dislikes differ from customer to customer. This puts pressure on the customer facing staff, which leads to high attrition rates at the lower end. The middle and higher end then cannot be well planned, which coerces management to recruit externally.
All attempts to minimize the problem through salary increases, training, defining career paths, etc both on the shop floor as well as middle management level have limited value specially if one has the got the wrong base material. Hence the pressure on the HR management to select the right candidate with this online psychometric test for retail managers
THE MAIN ADVANTAGE
AssessHub’s Online Assessment to test retail management skills is thus an ideal skill assessment test that ensures you select the right candidate for the right profile. This in turn lessens attrition significantly in a highly demanding work environment.
It also helps you plan the career path for deserving employees and take them to the next level. Retention of Retail Management executives is a huge bonus, for both, your company and also the customer and this becomes possible with this online psychometric assessment. A regular customer is happy to recognize and do business with an existing employee, whilst also raising company image.
